LifeNest identity
Strategic brand positioning and visual identity for fintech startup, securing $15M Series A funding within 6 months of launch.
$15M
series of funding
$15M
series of funding
$15M
series of funding
$15M
series of funding
From Concept to Series A Success
FinanceForward approached us as a pre-launch fintech startup with revolutionary technology but no brand presence. They needed to establish credibility in a competitive market while appealing to both enterprise clients and potential investors.
We created a brand that positioned them as the trusted partner for financial transformation - combining cutting-edge innovation with the reliability and security that financial institutions demand. The result was a brand that not only attracted customers but also impressed VCs enough to secure significant funding.
Key Challenge:Building trust in a crowded fintech market
What I delivered
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
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Market positioning & competitive analysis
Brand personality & voice definition
Messaging framework & value propositions
Target audience personas & journey mapping
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Logo design & brand mark variations
Color palette & typography system
Icon library & illustration style
Brand guidelines & usage standards
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Website design & development strategy
Sales collateral & presentation templates
Digital advertising creative concepts
Social media brand presence
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Pitch deck design & narrative structure
Executive summary & one-pager
Financial presentation templates
Demo environment branding
